September 22, 1996
CoreStates Center, Philadelphia, Pennsylvania.
For most fans and wrestling experts, the WWF Attitude Era didn’t truly begin until sometime between late 1997 and early 1998.
Yet if you look far back enough, what becomes apparent is that this change in the company’s direction was not a dramatic, overnight overhaul.
Rather, the Attitude Era began subtly -very, very subtly- with the first, tinest shifts towards an edgier product beginning all the way back in April 1996 at In Your House 7: Good Friends, Better Enemies.
Back then, Shawn Michaels had made his first valiant title defense in a brutal no-holds barred match against his on-again/off-again buddy, Big Daddy Cool Diesel.
Tonight, The Heartbreak Kid would continue to lead the World Wrestling Federation towards a more violent, risque approach to sports entertainment by battling the deranged Mankind in what was sure to be the kind of brutal, all-out war usually reserved for renegade promotion Extreme Championship Wrestling.
So, where better to do just that than in the home of ECW itself, Philadelphia, PA.
Here, it wasn’t just the champion and his psychopathic challenger who were channeling the spirit of Paul Heyman’s hardcore outfit. No, tonight, the entire company seemed to be not only pushing the boundaries, but also pushing themselves one step further away from the cartoon campness of the New Generation and one step closer to the sexed-up, blood-filled orgy of OTT entertainment that was the Attitude Era.
Would that actually make for a good show? Let’s head down to the Corestates Centre to find out.
The World Wrestling Federation, for over fifty years, the revolutionary force…in sports entertainment.
That still gives me chills.
When I heard that as a kid, it meant one thing: Wrestling time. It was time to get excited. Time to come alive.
Whether or not tonight’s show is worth getting excited over remains to be seen, let’s get straight on with the Free For All and find out, shall we?
Marty Jannetty (w/ Leif Cassidy) vs. Savio Vega
Our Free For All tonight skips all the formalities and gets us right down to ringside for our opening contest as Savio Vega looked to get the better of Marty Jannetty, all whilst avoiding the distraction of Jannetty’s New Rockers partner, Leif Cassidy.
Whilst the action itself was fairly enjoyable, it only really served as a background to the commentators’ last minute shill for the show itself.
After hyping up tonight’s epic Mankind/Michaels main event, Vince McMahon, Mr. Perfect, and Jim Ross next took us to a split-screen interview with one Justin ‘Hawk’ Bradshaw.
As Uncle Zebekiah stood by, Bradshaw ranted and raved about being left off every single Pay Per View since his WWF debut nine months ago. That wasn’t all, Bradshaw also complained about how his long-time rival Savio Vega continued to get PPV opportunities, even though it was quite clear that Vega was only on the mid-90s equivilent of today’s Kick Off shows.
If Bradshaw was pissed about mising out on a Free for All match, he only had to jog his memory back a few months ago to WWF In Your House: International Incident, when he and Vega did inded lock up in the opening contest.
Cutting back tot he ring, the fans were just as uninterested in watching Vega/Janetty, opting instead to start an ECW chant as Tommy Dreamer, Paul Heyman, and The Sandman made their way to the front row and took seats.
Surprisingly (for the time at least), McMahon actually aknowledged the chants, saying:
“By the way, if you do hear some unusual chants here from this extraordinary crowd gathered for In Your House: Mind Games, bare in mind that there is a local wrestling franchise -so to speak- here in town, [and their fans are] very vocal.”
“Oh yeah, they have a small, vocal contingent, and this is their home base, and we’re just glad they bought tickets!” added Jim Ross.
Back to the in-ring action, this was a relatively decent match that Savio won with a roll-up.
The crowd were only mildly pleased.
Your Winner: Savio Vega
In a repeat of last month’s Summerslam 1996 (and what felt like just about every PPV of that year), Justin ‘Hawk’ Bradshaw ran down after the match and beat up on his adversary, whipping him with his patented bull rope before skulking to the back.
The Face of Fear
Would Shawn Michaels continue to live the boyhood dream or would he find himself trapped in Mankind’s diabolical nightmare?
Would The Undertaker finally be able to settle the score with rival Goldust, even after Paul Bearer so deviously turned his back on The Dead Man at last month’s Summerslam 1996?
These were the main questions presented in our opening video package this evening, a dark, dramatic affair voiced by Todd Pettingill which set the stage well for the show’s two biggest matches.
Welcome to the City of Brotherly Love
With that video over, Vince McMahon welcomed us to Philadelphia, PA and to the CoreStates Center, which at the time was still basically a brand new venue.
Joining McMahon on commentary for In Your House 10: Mind Games was none other than Mr. Perfect, and the one and only Jim Ross.
The trio briefly hyped tonight’s big two matches before getting down to ring side for our opening contest.
Caribbean Strap Match
Savio Vega vs. Justin ‘Hawk’ Bradshaw (w/ Uncle Zebekiah)
Following Bradshaw’s attack during the Free For All, Savio had apparently challenged him to a Carribean Strap Match, something I suspect the future JBL accepted as much to finally get his in-ring PPV debut as it was to settle his long-running rivalry with Vega.
In some respects, you’d have to imagine Bradshaw would have preferred to wait a little long for his big match if he knew it was going to be as terrible as this one.
Duller than the proverbial dishwater, literally the only exciting moment occurred when the two brawled to the outside.
There, The Sandman, Paul Heyman and Tommy Dreamer could be seen on camera watching the show.
A second later, Sandman spat beer at Savio Vega, causing a commotion which Vega and Bradshaw cleverly sold as a legit shoot.
We would see more from the company that Vince McMahon would only refer to as “a local promotion here in Philadelphia” in the coming weeks, but for now, it was back to one of the most mind-numbingly tedious bouts your writer has ever had this displeasure to watch.
Making things worse here was the fact that they copied the exact finish from Savio’s earlier strap match against Steve Austin from In Your House 8: Beware of Dog.
I don’t mean it was similar, I mean it was exactly the same, right down to Bradshaw playing the Austin role and dragging Vega into the final corner to give him the win.
If this was a redo of a match from many years ago, nobody would have cared. The fact that they repeated a finish from just five months prior made this whole thing look dumb.
Your Winner: Savio Vega.
As Savio celebrated his big win and hopefully put this never-ending feud to bed once and for all, we were taken to a video package highlighting the -ahem- epic rivalry between James E. Cornette and Jose Lothario.
That match, if you could call it such a thing, was next.
‘Razor and Diesel’ Attack Savio Vega
Battle of the Managers
James E. Cornette vs. ‘Super Sock’ Jose Lothario
Afterwards, we were taken to the back for a Coliseum Home Video Exclusive, in which Doc Hendrix caught up with Savio Vega following the latter’s beat down at the hands of the men who may or may not have been Razor Ramon and Diesel.
Selling the attack for all it was worth (or else just doing a really bad promo), Vega admitted that despite once being the absolute best of friends with Razor Ramon and rescuing him from an attack at the first ever In Your House ppv, he could not actually tell if The Bad Guy and his buddy Big Daddy Cool were indeed the men who had beaten him up earlier.
This, he attributed to the fact that both men attacked from behind after he’d already had his ass kicked by Justin ‘Hawk’ Bradshaw.
The segment -which like many of this time period was simple yet effective- ended with Vega swearing revenge on whoever it was that had attacked him the very first chance he got.
A Hollywood Blondes Reunion featuring The Slammy Award Winning Owen Hart
Bret Hart doesn’t even qualify as being a chicken, he’s the slimy substance that runs out of the south end of a chicken.
Let me make myself clear, if you put the letter ‘S’ in front of Hitman, you get my exact opinion of Bret Hart.
Considering what was to come just a short time down the line in the Attitude Era, such remarks may seem quite tame, but when you consider that this was still New Generation time, a time when babyfaces smiled, little kids supposedly looked up to their heroes, and nobody made even the vaguest of references to chickenshit on a live pay per view.
The fact that this took place in the home of ECW was not an accident. The fact that it may have just been the next inevitable step towards the no-holds-barred, x-rated approach of the Attitude Era, may have been.
Mark Henry Explores Philly
Clarence Mason Swindles Jim Cornette
World Wrestling Federation Tag Team Championship
WWF Tag Team Champions The Smoking Gunns (Billy & Bart Gunn) vs. Owen Hart & British Bulldog
Much as she had done with The Body Donnas and The Godwins previously, Sunny promptly fired The Smoking Gunns.
The Challenger Speaks…
Jerry ‘The King’ Lawler vs. Mark Henry
Afterwards, a weird contingent of heels, including The New Rockers and Hunter Hearst Helmsley ran in one after the other in attempt to attack The World’s Strongest Man.
Henry fought back, cleaned house, and then celebrated as fireworks exploded from the rafters.
I’m sure the reason for the post-match beat down was explained on Raw or something, but for now, I’ll have to imagine that the story line was perhaps that the baddies were jealous and upset about this huge superstar non-wrestler coming in and trying to compete on their turf.
Coliseum Home Video Exclusive Interview with the New World Tag Team Champions
Backstage, Doc Hendrix caught up with Clarence Mason, Owen Hart, and the British Bulldog.
In an entertaining promo, the new WWF tag team champions gloated about their victory, insisting that The Smoking Gunns -even with “that hosebag” Sunny in their corner- just didn’t have what it took to beat the two.
Just when it looked like this interview was all wrapped up, Doc asked about the absence of James E. Cornette. Still enthralled with his big win, Owen claimed that Cornette had been “throwing some confusion into [his and Bulldog’s] strategy” but that he didn’t really care anyway, and was glad that Clarence Mason was in their corner as their “lucky leprechaun.”
It was at this point that Mason revealed he had indeed tricked Jim Cornette into signing over the management contracts of the new champs.
Though of course, being the cowardly bad guy, he made it seem like it had all been a big mistake.
Not that it mattered, Owen and Bulldog seemed perfectly Ok with the situation, smiling and nodding happily as we cut back to the arena.
Hype for Undertaker vs. Goldust
Final Curtain Match
Goldust (w/ Marlena) vs. The Undertaker
Shawn Michaels Is Nervous
World Wrestling Federation Championship
WWF Champion Shawn Michaels (w/ Jose Lothario) vs. Mankind (w/ Paul Bearer)
Coliseum Home Video Exclusive: Mankind Swears Revenge on The Undertaker
But that, my friends, is another review for another time.
For now, let’s get on with the usual summing up, shall we?
From an in-ring stand point, WWF In Your House 10: Mind Games was a reasonable effort, though with only the Michaels/Mankind match really worth repeat viewing, it has to be said that this one was memorable not for the matches, but for the shift in tone that was a little less subtle than the companies previous steps towards an edgier product.
From the ECW invasion at the start of the show to to the dramatic and violent main event, via Stone Cold Steve Austin’s ‘off-colour’ comments and the occasional use of suggestive language, this was a milestone in the World Wrestling Federation’s gradual transformation into the Attitude Era.
On a personal note, I’d like to apologise for the poor quality images on this review. Wherever possible, I try to use my original copies of shows. Whilst that does mean I review shows closer to how they were presented at the time rather than the heavily edited versions that can appear on the WWE Network, it also means that sometimes I end up with a shitty-quality video, such as this one.
And finally, thanks once again for reading. To keep up with the latest from RPW, come join me on Twitter, or hit Like on the brand new Retro Pro Wrestling Facebook page.
Good show. Great review. It is always fun to discuss and debate when the Attitude Era actually began. For some, such as The History of WWE's Graham Cawthon, it started when Bret Hart went thru a table at the 1995 Survivor Series, with Diesel then becoming the anti-hero the next night on Raw. For me, it began a week after Vince McMahon officially announced it in mid-december, 1997. When Dx came out in jock straps, I knew wrestling as I knew it was finished (not necessarily being a bad thing.
For me, the HBK-MANKIND match is the greatest match I've seen that ended in a dq.
Further observations: The WWF loved having September In Your House ppvs in the state of Pennsylvania.
My favorite events of 1996-97 occurred in full arenas of the northeast. I love seeing a packed house full of rabid fans….
Thanks again for the review.
I just re-watched the show. The Austin-Pillman bit was good, but nowhere the stuff they would do two years later. And take a look at Pillman's t-shirt – holy shit. I love the worked ECW shoot. "A local wrestling promotion…"
Imagine if Vince had pushed fake Razor and fake Diesel as if they were real with Razor returning to attack Vega even though they were bestie besties forever! That would have been hilarious.